🏃♂️ Sports as a Life Teacher - Sherfan and the host (Susanne) share stories from their triathlon and marathon races. They emphasize how sports build discipline, resilience, endurance, and focus — qualities that translate directly into professional life. 🧠 Running long distances helps with mental clarity, planning, and reflection. Long runs teach strategic pacing — balancing excitement, energy, and endurance. 🗺️ Sherfan shares how knowing the course, hydrating strategically, and adapting to unexpected situations mirror challenges in business. Example: losing a water bottle during an Ironman taught him about flexibility and problem-solving under pressure. 🏢 Sports & Business Parallels 🧩 Planning is key — but flexibility matters even more. ⏱️ External changes (like tariffs or budgets) are like unexpected race conditions; adapt and stay focused on long-term goals. 🧍♂️ Leadership lessons: “Celebrate every small win” 🎉 to keep motivation high and build momentum. ⚖️ The only non-negotiable KPI in business: safety — because everything else can be recovered, but people can’t. ❤️ Personal Life & Balance: Currently embracing fatherhood 👶 — his “new Ironman.” Finds joy in spending time with family, running with his baby in a stroller along Rio’s beaches 🌴🏖️.
Sherfan is originally from Rio de Janeiro, Brazil; lived 2 year in Chile, 3 years in Mexico, 3 years in France, and 17 years in US.
Amazing sports career:
1 50km Marine Corp Marathon
18 Marathon Races (NYC, Paris, Rio de Janeiro)
7 Half Ironman Triathlon Races (NJ, CT, NY, MO, FL, RI)
1 Full Ironman Distance Triathlon, Italy, Emilia Romana 2023
Follow his career: https://www.linkedin.com/in/sherfan-cruz-4b28866/