Discovering Social Media Power: She pivoted by offering a blend of PR, social media, and content creation services, which became her key offering. Success with Clients: Donna’s breakthrough came when she helped a hand model selling anti-aging products achieve major success through smaller, focused beauty blogs. The Real 50 Over 50 Project: Donna launched the "Real 50 Over 50" project with weekly interviews and panels. Simply put she is a trailblazer, the creation of the Real 50 Over 50, and her ongoing mission to elevate the voices and visibility of women over 50 and beyond. Books we talked about: The Big Magic, Elizabeth Gilbert Cassandra Speaks: When Women Are the Storytellers, the Human Story Changes, Elizabeth Lesser
Donna Cravotta is the CEO and Founder of Cravotta Media Group and the creator of BeVisible.club mastermind, and The Real 50 over 50: The Wisdom Revolution, a visibility project featuring 100+ women over the age of 50 who are quietly, or not so quietly, making a difference.
After 40 years of work, she redesigned her business to help authors, speakers, and small business owners combine all of the parts of their stories and mix tried-and-true strategies with new technology to be visible and connect with their perfect audiences.
Social media links:
LinkedIn: https://www.linkedin.com/in/donnacravotta/
Facebook: https://www.facebook.com/cravottamediagroup
Instagram: https://www.instagram.com/donnacravotta/